The platform is rolling out a new feature that enables them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the company disclosed that it presently contains in excess of 1 billion content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global launch. This development coincides with a surge in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is often absurd or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, including digital art to informative clips, and we aim to provide users the option to see more or less of that, according to their own choices,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its service labeled as artificially created. Overall, over 100 mn pieces of content are added to the app every day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the volume of AI-generated videos they view by accessing the “manage topic” feature in the application and picking “AI-generated content”. Additional categories that can already be modified under the filter cover news, style, aesthetics, and dance.
Platform Guidelines
Its rules mandate users to identify “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.
In addition, the service will now add an “AI-made” label to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This action is aimed to deter users from seeking to evade the tagging system.
Educational Initiatives
The company is also introducing a $2m awareness program for experts and groups to develop informative material about ethical AI use. This program will assist charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
TikTok has defended its safety measures, following controversy over proposals to cut jobs for numerous content moderators in Britain. The company is set to cut a significant number of roles in its user protection department in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most harmful content before it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
